Analog goes digital – an online overhaul of the quality writing instrument.

Over the course of a year, we helped Cross with numerous projects designed to improve the company's digital presence. In addition to our contributions with the site redesign and improved e-commerce experience, we spearheaded an aggressive holiday marketing push consisting of emails, banners and new site content and features, including a Holiday Gift Finder.

Almost a year after their development, the cornerstone elements we created for the site – including the Gift Finder, email templates and category pages – are still prominent features of the Cross experience.